Midnight Oil Coffee Company

This packaging project is based on a concept brand I developed: an espresso company by and for creatives. Every creative has had those late nights in the studio when caffeine becomes essential. But with energy drinks comes jitters, crashes, and a never-ending cycle of increasing caffeine tolerance. Midnight Oil offers a solution: why not take a break? This espresso-makers' starter kit offers everything you need to brew the perfect shot of energy to fuel your creative journey. But more importantly, brewing espresso allows you to reflect on your project and meditate on the masterpieces you're creating.